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Your Talent Earns the Headlines. Transform Your NIL into a Legacy.

CPA and MBA-led business and tax guidance for athletes navigating name, image, and likeness (NIL) income.

Book an NIL Strategy Call

NIL income is exciting—until taxes, contracts, and school policies collide.

How much should I set aside for taxes?

Do I need an LLC or S-Corp?

What’s a reasonable rate for this brand deal?

How do I keep my NIL income compliant and my books clean?

Are my training, travel, and content costs deductible?

Our Solution: NIL Business and Tax Advisory Services Built for Athletes

 

  • Entity Review & Selection: Sole prop vs LLC vs S-Corp analysis

  • Proactive Tax Planning: Safe-harbor estimates, withholdings strategy, deductions playbook, state-by-state exposure

  • Clean Books & Records: Athlete-friendly accounting setup, category templates for content, travel, gear, coaching, and production

  • Cash-Flow Mapping: Simple model for “what comes in,” “what stays in the business,” and “what you can pay yourself”

  • Deal Review (Finance & Tax Only): Evaluate offers for after-tax earnings impact (not legal or agent services)

  • Compliance-Aware Guidance: Aligns with NCAA/NAIA and school policies while staying in our accounting lane

  • Quarterly Touchpoints: In-season and off-season check-ins so nothing drifts 

Start My NIL Game Plan

How It Works

 

Game Plan Strategy

Virtual Meeting

We meet and greet then map your income sources, season cadence, and school constraints.

Setup & Systems

Virtual Meeting(s)

Entity analysis (if needed), bookkeeping, cash flow planning, and tax estimate schedule.

Season Support

Ongoing

Quarterly check-ins, quick answers between games, deal-impact reviews, tax planning strategy.

Year-End & Filing

Annual

Year-end review, tax preparation and e-filing, safe-harbor tax estimates.

Packages

Business and tax advisory services built for busy seasons, travel days, and tournament time.

 

Rookie of the Year

For athletes earning +$5K to $99K/year

  • Annual Tax Return Compliance

  • Safe Harbor Tax Estimates
  • Access to Digital Tools and Templates

Goal: 

Keep you organized and compliant; Know what to set aside for taxes

Get in the Game

Most Valuable Player

For athletes earning +$100K/year

  • Annual Tax Return Compliance

  • Mid-Year Tax Planning
  • Access to Digital Tools and Templates
  • Entity Analysis + Tax Strategy Session

Goal:

Optimize your tax position

Level Up My NIL

All-American Team

For high-earning athletes with an entrepreneurial spirit

  • Monthly Business Advisory for Entrepreneurial Athletes
  • Monthly Accounting Services
  • Entity Analysis + Tax Strategy Session
  • Concierge Tax Planning + Quarterly Tax Calculations
  • Annual Tax Return Compliance
  • Access to Digital Tools and Templates

Goal:

Build a business that lasts after your playing career

Go All-American

What Makes This Firm Different

 

  • Athlete-first approach: We understand your educational and athletic workload because we've played in the NCAA scene. We will help with the business and tax process so you can focus on class, practice, and games.

  • Plain-English guidance: No jargon; clear “do this next” steps.

  • Playbooks provided: Reusable checklists, templates, and automations you actually use.

  • Proactive, not reactive: We help you design a winning strategy before game time starts, during season, and beyond. 

What You Can Look Forward To

Working together, you’ll gain clarity and structure around your NIL income—so you can make smarter financial decisions with confidence.

  • A clear system for setting aside taxes and avoiding year-end surprises

  • Organized books and records that simplify tax time and reduce stress

  • Insight into when an LLC or S-Corp makes sense for your situation

  • Practical guidance to manage cash flow between business expenses and personal pay

  • Greater awareness of your after-tax earnings when negotiating deals

  • Options to grow your NIL brand into a business opportunity.

Our goal is to help you understand the numbers behind your NIL opportunities so you can make informed choices, stay compliant, and keep more of what you earn—confidently and proactively.

Start My NIL Game Plan

FAQs

About Caroline

Caroline Y. Beasley, MBA, CPA is a multi-state licensed CPA and business advisor. Mission-driven to help entrepreneurial athletes start, grow, and sustain profitable ventures with clarity, confidence, and strategy. She combines innovation, business expertise, and a passion for lasting impact to help students turn their playing career into a financial legacy.

Caroline's athletic career began in middle school with soccer, basketball, track, volleyball, and cheerleading. She played lacrosse at the high school level in Florida and for Greensboro College, a Division III NCAA team in North Carolina. Caroline also played for a USA International team and continued play on post-collegiate teams throughout the United States after graduating.

She is currently an active triathlete and USA Triathlon member along with her IRONMAN husband and two children (also triathletes; yep, even the kiddos!).

Meet Your Advisor

Compliance Note

This firm provides business, accounting and tax advisory only and does not provide legal, agent/representation, or investment services. Guidance is general and tailored during paid engagements. NCAA/NAIA/school rules vary—athletes remain responsible for school-specific compliance.